Soeka Chocolate

Soeka Chocolate

The taste of Indonesia

After traveling through Indonesia, the entrepreneurial hearts of Lisa and Guus started to beat faster. They bought a batch of cocoa because of their interest in agriculture, without knowing how to process it.

Back home, they figured out how to make chocolate from cocoa, and Soeka Chocolate was born. At the end of 2017, they received a price for entrepreneurs called ‘Het Beste Idee van Berg en Dal’ (The best idea of Berg en Dal), and they knew it was time to start professionalizing. That’s when Codebreakers came into the picture.

The Question

How can we start telling our story and increase the sales of our bars? That was the question presented to us by Soeka Chocolate. Of course, we could help them. However, we first had to get to know the brand better. That’s why our adventure with Soeka Chocolate started with an identity session.

The taste of Indonesia

After traveling through Indonesia, the entrepreneurial hearts of Lisa and Guus started to beat faster. They bought a batch of cocoa because of their interest in agriculture, without knowing how to process it.

Back home, they figured out how to make chocolate from cocoa, and Soeka Chocolate was born. At the end of 2017, they received a price for entrepreneurs called ‘Het Beste Idee van Berg en Dal’ (The best idea of Berg en Dal), and they knew it was time to start professionalizing. That’s when Codebreakers came into the picture.

The Question

How can we start telling our story and increase the sales of our bars? That was the question presented to us by Soeka Chocolate. Of course, we could help them. However, we first had to get to know the brand better. That’s why our adventure with Soeka Chocolate started with an identity session.

Who is Soeka Chocolate?

Codebreakers separated Guus and Lisa and did an identity session with them individually. By means of an in-depth interview, this session lays bare who the brand is, what the brand stands for, and what the brand wants to accomplish. We asked the owners of Soeka Chocolate questions such as ‘Why did you start?’, ‘What was the thought behind founding the brand?’, and ‘What is the brand’s main goal’? By means of these sessions, we can immerse ourselves with the customer’s identity. A story always has a beginning; the origin. Every story has a main character, a personality, and a range of ideas. In order to tell and translate a story truthfully, we must understand it fully. Only then can we tell the story and visualize it. For us, it’s not about what you want or what you think is beautiful. It’s about who you are and what moves you. Only then can we truly help your brand.

The result of these two intense and exiting sessions was a brand concept. This document contains the brand’s story. From vision to how the brand speaks. From brand personality to typography. And everything in between. Everything is written down. This document is therefore the basis of all further communications of the brand; an essential part of the brand.

Visual Identity

Once we knew who the brand was, we realized that the current visual identity didn’t fit Soeka Chocolate. It was time to create a new one that reflected the brand’s true identity. Part of professionalizing the brand was to create a visual identity that was in line with the brand’s values and vision. The question for this element was therefore: ‘How can we visualize Soeka Chocolate’s story?’ One thing that was clear immediately, was that Indonesia had to be present in Soeka Chocolate’s visual communications.

When creating the brand concept, the brand identity had already been determined. After sketching and brainstorming, seeds had already been planted for the various elements of the visual identity, such as the logo and the pattern. However, for this project we made the choice to not develop the logo first, but to start with the pattern. This is because Soeka Chocolate sells chocolate bars, and those bars have to catch the eye and tell the brand’s story. In order to tell this story by means of the visual aspect, several elements were used for inspiration.

Who is Soeka Chocolate?

Codebreakers separated Guus and Lisa and did an identity session with them individually. By means of an in-depth interview, this session lays bare who the brand is, what the brand stands for, and what the brand wants to accomplish. We asked the owners of Soeka Chocolate questions such as ‘Why did you start?’, ‘What was the thought behind founding the brand?’, and ‘What is the brand’s main goal’? By means of these sessions, we can immerse ourselves with the customer’s identity. A story always has a beginning; the origin. Every story has a main character, a personality, and a range of ideas. In order to tell and translate a story truthfully, we must understand it fully. Only then can we tell the story and visualize it. For us, it’s not about what you want or what you think is beautiful. It’s about who you are and what moves you. Only then can we truly help your brand.

The result of these two intense and exiting sessions was a brand concept. This document contains the brand’s story. From vision to how the brand speaks. From brand personality to typography. And everything in between. Everything is written down. This document is therefore the basis of all further communications of the brand; an essential part of the brand.

Visual Identity

Once we knew who the brand was, we realized that the current visual identity didn’t fit Soeka Chocolate. It was time to create a new one that reflected the brand’s true identity. Part of professionalizing the brand was to create a visual identity that was in line with the brand’s values and vision. The question for this element was therefore: ‘How can we visualize Soeka Chocolate’s story?’ One thing that was clear immediately, was that Indonesia had to be present in Soeka Chocolate’s visual communications.

When creating the brand concept, the brand identity had already been determined. After sketching and brainstorming, seeds had already been planted for the various elements of the visual identity, such as the logo and the pattern. However, for this project we made the choice to not develop the logo first, but to start with the pattern. This is because Soeka Chocolate sells chocolate bars, and those bars have to catch the eye and tell the brand’s story. In order to tell this story by means of the visual aspect, several elements were used for inspiration.

1. Batik

Batik is an Indonesian technique for treating fabric. In order to batik, part of the fabric is covered with wax. The treated parts cannot absorb paint. After painting the fabric, the wax is removed. Advanced batik consists of several applications of color, where the wax is (partly) removed and reapplied in between the various baths of paint. The result is a fabric with repeated patterns. We used batik as a source of inspiration for building the pattern. We especially took into account the storytelling character of batik in our visual identity for Soeka Chocolate.

1. Batik

Batik is an Indonesian technique for treating fabric. In order to batik, part of the fabric is covered with wax. The treated parts cannot absorb paint. After painting the fabric, the wax is removed. Advanced batik consists of several applications of color, where the wax is (partly) removed and reapplied in between the various baths of paint. The result is a fabric with repeated patterns. We used batik as a source of inspiration for building the pattern. We especially took into account the storytelling character of batik in our visual identity for Soeka Chocolate.

2. Growth Rings

When a tree is sawed in half, you can tell by the rings inside what the tree’s story is. It’s a repeating pattern that tells you what the age of the tree is, how it grew, and whether the tree was healthy or not.

2. Growth Rings

When a tree is sawed in half, you can tell by the rings inside what the tree’s story is. It’s a repeating pattern that tells you what the age of the tree is, how it grew, and whether the tree was healthy or not.

3. Erosion

Erosion is the process of wear and tear of a surface where materials are moved or removed. On Earth, you will find erosion as a result of wind, water, and ice. Erosion leaves a repeating pattern behind, and tells the story of nature.

3. Erosion

Erosion is the process of wear and tear of a surface where materials are moved or removed. On Earth, you will find erosion as a result of wind, water, and ice. Erosion leaves a repeating pattern behind, and tells the story of nature.

4. Indonesia

The shape of the country is used as a source of inspiration. Especially the coast line – the organic lines and structures – occur in the visual identity.

These elements are combined into the visual identity. In order to build the pattern, we took part of the coast line of the island Sulawesi, where Guus and Lisa bought their beans. We repeated this coast line to resemble growth rings. This also created an erosion effect. Furthermore, we built the pattern like a Batik. We used three different spaces in order to tell Soeka Chocolate’s story.

After that, we determined which colors would be used. However, Soeka Chocolate doesn’t have any set colors, so we determined how the colors had to relate to one another in every visual communication of the brand. The brand is headstrong and not specifically male or female. That’s why every visual communication uses two colors that are close to one another. After that, the logo was developed. The focus is on the organic and headstrong personality of Soeka Chocolate. This way, we have managed to link the logo and pattern, and we have made sure that they both tell Soeka Chocolate’s story.

4. Indonesia

The shape of the country is used as a source of inspiration. Especially the coast line – the organic lines and structures – occur in the visual identity.

These elements are combined into the visual identity. In order to build the pattern, we took part of the coast line of the island Sulawesi, where Guus and Lisa bought their beans. We repeated this coast line to resemble growth rings. This also created an erosion effect. Furthermore, we built the pattern like a Batik. We used three different spaces in order to tell Soeka Chocolate’s story.

After that, we determined which colors would be used. However, Soeka Chocolate doesn’t have any set colors, so we determined how the colors had to relate to one another in every visual communication of the brand. The brand is headstrong and not specifically male or female. That’s why every visual communication uses two colors that are close to one another. After that, the logo was developed. The focus is on the organic and headstrong personality of Soeka Chocolate. This way, we have managed to link the logo and pattern, and we have made sure that they both tell Soeka Chocolate’s story.

https://wearecodebreakers.com/wp-content/uploads/2018/05/PANA4715.jpg
https://wearecodebreakers.com/wp-content/uploads/2018/05/PANA4715.jpg