't Biermenneke

't Biermenneke

A Biermenneke was born

Hans and Maurice Huisman of ’t Biermenneke already had quite some experience serving specialty beer in their bar ‘Piet Huisman’. However, they wanted to give their guests the possibility to also enjoy their beers at home.

That’s why they decided to open a specialty beer store. And that’s why they contacted Codebreakers with the question: “Can you create a visual identity for us?”

Who are you?

On 22 March 2018, the men of ‘t Biermenneke visited Codebreakers for an identity session. Here we laid bare the brand. During this session, we dive deep into the brand. Who are you really? Why did you start and why do you do what you do? Only when you know the brand well, can you put yourself in the brand’s shoes and can you help the brand.

What did we create?

A conclusion that we could draw from the identity session was that ‘t Biermenneke is a masculine organization. The brand has a congenial mood and the personality of the brand is decisive. That’s why these elements have to be represented in the typography. For that reason, we chose a bold font, because this emits power and confidence. Also, the font that we chose emanates the strength and authority of the brand. Furthermore, the font also has no sharp edges, which shows the approachable and social nature of the brand.

All of these elements are represented in the font Kobenhavn, which is why we chose to use this font. Also, we chose to use the font Impact Label Reverse for the ‘Est. 2018 – Nijmegen’ part of the logo, because it has a relief effect and therefore refers to old metal labels. These are the two fonts used in the logo.

Besides those, two other fonts were chosen for all other communications. For the titles, we chose Bree Serif, and for the body text, we chose Open Sans Regular. These two fonts have been chosen for the same reasons as the logo fonts. The only difference is that Kobenhavn and Impact Label Reverse are TypeKit fonts, which is why not everyone can use them as they see fit. On the other hand, Bree Serif and Open Sans Regular can be downloaded from Google Fonts. That’s why these two fonts are used in all communications.

A Biermenneke was born

Hans and Maurice Huisman of ’t Biermenneke already had quite some experience serving specialty beer in their bar ‘Piet Huisman’. However, they wanted to give their guests the possibility to also enjoy their beers at home.

That’s why they decided to open a specialty beer store. And that’s why they contacted Codebreakers with the question: “Can you create a visual identity for us?”

Who are you?

On 22 March 2018, the men of ‘t Biermenneke visited Codebreakers for an identity session. Here we laid bare the brand. During this session, we dive deep into the brand. Who are you really? Why did you start and why do you do what you do? Only when you know the brand well, can you put yourself in the brand’s shoes and can you help the brand.

What did we create?

A conclusion that we could draw from the identity session was that ‘t Biermenneke is a masculine organization. The brand has a congenial mood and the personality of the brand is decisive. That’s why these elements have to be represented in the typography. For that reason, we chose a bold font, because this emits power and confidence. Also, the font that we chose emanates the strength and authority of the brand. Furthermore, the font also has no sharp edges, which shows the approachable and social nature of the brand.

All of these elements are represented in the font Kobenhavn, which is why we chose to use this font. Also, we chose to use the font Impact Label Reverse for the ‘Est. 2018 – Nijmegen’ part of the logo, because it has a relief effect and therefore refers to old metal labels. These are the two fonts used in the logo.

Besides those, two other fonts were chosen for all other communications. For the titles, we chose Bree Serif, and for the body text, we chose Open Sans Regular. These two fonts have been chosen for the same reasons as the logo fonts. The only difference is that Kobenhavn and Impact Label Reverse are TypeKit fonts, which is why not everyone can use them as they see fit. On the other hand, Bree Serif and Open Sans Regular can be downloaded from Google Fonts. That’s why these two fonts are used in all communications.

Color

‘t Biermenneke is friendly and warm. Also, the identity session concluded that the brand is headstrong and extrovert, and has much knowledge of specialty beer. In order to show these elements in the brand’s color, we chose the color red. Red is a decisive and headstrong color, because it is associated with power and guts. Furthermore, red brings out emotion in people and it represents passion and mastership. Men who wear red emit authority and power. That’s why red typifies ‘t Biermenneke.

Color

‘t Biermenneke is friendly and warm. Also, the identity session concluded that the brand is headstrong and extrovert, and has much knowledge of specialty beer. In order to show these elements in the brand’s color, we chose the color red. Red is a decisive and headstrong color, because it is associated with power and guts. Furthermore, red brings out emotion in people and it represents passion and mastership. Men who wear red emit authority and power. That’s why red typifies ‘t Biermenneke.

Shapes

The social and approachable aspects of ‘t Biermenneke had to be present in the shape of the logo. That’s why we chose to incorporate a round shape. Whenever something is round, it’s done and full. A taste can be round, in contrast to a sharp taste. Furthermore, the round shape is a reference to the shape of a coaster. When Hans and Maurice were making up names for their new store, they wrote them down on a coaster. Beer and coasters are two things that are strongly linked to one another.

Logo

The logo is built from the round shape and the text ‘’t Biermenneke/speciaalbierwinkel/Est. 2018 – Nijmegen’’ in the fonts that have been chosen for it. This text itself is shaped along the round shape. By putting this text in between to circles, a visual reference to the beer coaster is made.

The next element of the logo is the hop plant. This was chosen because hop is the most well-known ingredient of beer. By putting a men’s hair cut in top, the hop can also be seen as a beard. The hop and the hair together create the shape of a man (a menneke). The beard creates a masculine, wise, and mature character. Also, men with beards are prevalent in the beer branch, which is why the target audience can identify with the brand. By putting the logo in the brand’s color, a sense of decisiveness is created.

Shapes

The social and approachable aspects of ‘t Biermenneke had to be present in the shape of the logo. That’s why we chose to incorporate a round shape. Whenever something is round, it’s done and full. A taste can be round, in contrast to a sharp taste. Furthermore, the round shape is a reference to the shape of a coaster. When Hans and Maurice were making up names for their new store, they wrote them down on a coaster. Beer and coasters are two things that are strongly linked to one another.

Logo

The logo is built from the round shape and the text ‘’t Biermenneke/speciaalbierwinkel/Est. 2018 – Nijmegen’’ in the fonts that have been chosen for it. This text itself is shaped along the round shape. By putting this text in between to circles, a visual reference to the beer coaster is made.

The next element of the logo is the hop plant. This was chosen because hop is the most well-known ingredient of beer. By putting a men’s hair cut in top, the hop can also be seen as a beard. The hop and the hair together create the shape of a man (a menneke). The beard creates a masculine, wise, and mature character. Also, men with beards are prevalent in the beer branch, which is why the target audience can identify with the brand. By putting the logo in the brand’s color, a sense of decisiveness is created.

The Result

‘t Biermenneke now has a visual identity they can use to present their specialty beer store. Furthermore, the first flyers have already been handed out at a beer festival in the area. Also, the men of ‘t Biermenneke are busy with the preparations for opening their store. We hope we can enjoy their specialty beers soon!

The Result

‘t Biermenneke now has a visual identity they can use to present their specialty beer store. Furthermore, the first flyers have already been handed out at a beer festival in the area. Also, the men of ‘t Biermenneke are busy with the preparations for opening their store. We hope we can enjoy their specialty beers soon!